Boehringer Ingelheim

The Challenge

Boehringer Ingelheim recognized a business opportunity in focusing its Continuing Medical Education efforts on Canadian GPs, but the market consisted of 25,000 professionals scattered across the country.

The Solution

Working, with BCN.tv, the company combined live television and online learning. For the live component, presentations by world-renowned experts were broadcast to 25 sites, reaching nearly 1,000 health care professionals. Feedback and questions from the live event then fed into the next component, forming the basis of an online case study offered by one of BCN.tv’s partners.

The Result

Boehringer Ingelheim’s sales force acted as regional hosts at the live broadcast sites, giving them valuable relationship-building opportunities.